In the vast digital realm, where anonymity is both a gift and a curse, i.h.f. presents its latest collection of hoodies and tees: a tongue-in-cheek exploration of our collective desire to be seen and unseen. With this collection, i.h.f. delves into the inherent irony of social media, where we curate our online identities, desperate for followers and likes, yet simultaneously crave the freedom to disappear into the anonymous crowd.