"GOP" by i.h.f. is a wry wink at Russian street culture, a remix of the familiar.

Tracksuits in faded greys, emblazoned with a bold "GOP" print, echo the past

while being firmly rooted in the present. Hoodies, both light and dark, carry the

same declaration, a subtle challenge. T-shirts, distressed and cryptic, whisper

inside jokes and recontextualized symbols. A single, industrial chain, hangs heavy,

a reminder of both aspiration and restraint. It's a collection that finds humor in the

everyday, a playful subversion of stereotypes, rendered in i.h.f.'s signature style.

"GOP" is a wink and a nod, an invitation to both observe and question.

Remember the glorious days of dial-up internet and floppy disks? Where

a “blue screen of death” was merely an annoyance, not an existential crisis?

Well, those days are gone, replaced by an era where a global software

malfunction can bring civilization to its knees.

i.h.f., ever the chroniclers of our digital age, presents “Blue Screen”, a collection

of six limited-edition tees commemorating the “Largest IT Outage in History”

which sent 8.5 million Microsoft Windows operating systems crashing worldwide,

unleashing a digital apocalypse that would make even the Mayan calendar blush.

In the vast digital realm, where anonymity is both a gift and a curse,

i.h.f. presents its latest collection of hoodies and tees: a tongue-in-cheek

exploration of our collective desire to be seen and unseen. With this collection,

i.h.f. delves into the inherent irony of social media, where we curate our online

identities, desperate for followers and likes, yet simultaneously crave the freedom

to disappear into the anonymous crowd.

i.h.f. knows you’re tired of the same old trends. You’re tired of being told

what to wear, what to carry, what to think. You crave simplicity, but with

a touch of rebellious spirit. That’s why they’ve created “Personal Favourites”,

a collection of four essentials designed to elevate your everyday life with

a touch of i.h.f. flair.

Michel Ducaroy. A name synonymous with iconic design, with pieces that have

graced the homes of tastemakers and trendsetters for decades. His creations exude

sophistication, elegance, and, yes, even a touch of whimsy. But what happens when

you take those iconic designs, those symbols of refined taste, and strip them down

to their bare essentials? You get i.h.f. latest creation: a collection of Ducaroy classics,

meticulously reimagined in a bold, unassuming 12 oz black waxed canvas.

Forget your typical team jerseys, with their garish sponsor logos and

predictable designs. LEV_01 is a testament to a bygone era of elegance,

where form met function, and the athlete was a symbol of grace and power.

This ain’t just a jersey; it’s a technological marvel, four months in the making,

with eleven design iterations and fifteen fabric samples. 3D printing, perforations –

the i.h.f. team went all out, leaving no detail unturned in their quest to pay homage

to the great Yashin.

This isn’t just a bag. It’s a time capsule, a tapestry woven from the fabric

of their experiences, filled with the memories and milestones that have

shaped their story.

Imagine a giant black canvas, sturdy and unyielding, like the spirit

of .SOLUTIONS itself. Upon this canvas, a constellation of patches,

each a unique constellation of stories, whispers of triumphs and challenges,

of collaborations and inspirations. Each patch is a tangible reminder

of a landmark moment – a collaboration with a visionary artist, a breakthrough

innovation, a moment of shared laughter or frustration.

Imagine a canvas bag, sturdy and unyielding, like the unwavering

commitment of those who dedicate themselves to their craft. It’s not

a bag for the casual observer; it’s a vessel for those who immerse

themselves in their work, who find solace and satisfaction in the

pursuit of their passions.