ELF1 MERCH COLLECTION by i.h.f.

The i.h.f. team developed a clothing collection for ELF1 — the new conceptual project by Slava Marlow.

The visual foundation of the collection was rooted in the Made in Dance photobook — a raw archive of 90s rave culture. It was further shaped by the spirit of “Vostochny Udar” parties, the underground atmosphere of Tunnel Club in Saint Petersburg, and early 2000s digital nostalgia: Winamp skin archives and Russian pop visuals like the “Беги от меня” video by Gosti iz Budushchego.

This full-cycle studio project covered everything from concept development and graphic language to garment design, production, and final shoot. Prints, materials, and silhouettes were crafted to channel that distorted, emotional, post-rave energy.

i.h.f. has partnered with music prodigy Slava Marlow for a captivating capsule collection that captures the essence of his latest album “Tuzik”. This collection is a visual translation of the album’s raw energy, infectious beats, and introspective lyrics. The collection features a range of garments that blend Slava Marlow’s album style with i.h.f. signature design aesthetic.